3 steps to achieve better marketing performance     Content marketing (CM) is not a new concept. Marketers have been using content to disseminate information about brands and products for centuries. Its history traces back to the year 1732 C.E., when Benjamin Franklin issued the Poor Richard’s Almanack to promote his printing business.   Instead

0

  It’s not a secret: artificial intelligence has become one of the biggest, if not the biggest, focus on what concerns technological development in the world’s leading companies, such as Amazon and Apple. In 2018, Tim Cook hired over 200 Python developers to create what we believed was an advanced AI

0

A brief overview of the continent’s startup ecosystems   Latin America has a population of over 650 million people, where the median age is 29.5 years old (Worldometers). This vast, young continent is made up of avid tech users, representing the fastest-growing market globally for Airbnb, top three cities by ride volume

0

From where I sit, Hong Kong has already been crowned a new role and is well on its way to becoming a very important city for product design and manufacturing. In recent years, I believe two world trends have converged to lead to this situation: The Maker Movement: Breeding a new generation

0

ELEVATING YOUR PERSONAL BRAND AS AN ENTREPRENEUR By Tracy Ho | Personal branding is a strategic concept. It’s about creating and taking control of the ideal perception a person wants others to have of them. “Branding is not my priority” is something we often hear in the startup community. I hold

1

The first Infiniti smart cities accelerator has drawn to a close and its eight finalists are now starting their search for investors here in the SAR. The accelerator, which is run in partnership with Nest, drew 145 applicants from 35 countries. The final projects include a generator that produces electricity from

1

The world’s first user-designed eyewear The eyewear industry is not as it would appear. Nine out of ten frames you reach for will be from the same manufacturer: Luxottica Group. Their near-monopoly on the designer eyewear space means those Ray Bans or Dior sunnies you saved up to purchase cost almost

Tell us about SunPort! SunPort is a device that allows anyone to plug in and use solar power out of the grid, without needing to own solar panels. I does this by measuring how much power you take from the wall and matching it to solar credits that come from real

Bringing about a healthier startup ecosystem through the Venture Capital Method   By Douglas Abrams | There’s an epidemic of overvaluation raging in Southeast Asia’s entrepreneurial community. It appears to be highly contagious, as most entrepreneurs I meet seem to be infected. Overvaluation is dangerous for startups and can even be fatal in extreme

“All our knowledge has its origin in our perceptions - Leonardo da vinci”   Price is merely a perception. Our brain remembers prices as either being high or low, rather than recalling specific numbers. It is therefore beneficial to your brand for people to perceive your price as low.   How can you

Stewart Butterfield is the founder of two widely successful startups – Flickr, sold to Yahoo for reportedly $35 million, and Slack, one of the most popular communication tools among the startup community. However, Stewart did not start with these lucrative ideas. In fact, these successes came into being from the

1

Is the Philippines Asia’s next technology tiger?   The Philippines has been a popular destination for foreign entities looking to enter emerging markets for the better part of the last two decades. Today, investors are increasingly inclined to allocate their resources to the country’s tech and innovation sector, and for a good

1

Sign up for Jumpstart’s weekly newsletter

FOR UPCOMING NEWS,
OPPORTUNITIES, GIVEAWAYS AND MORE!

THE MAGAZINE