YouTube Hong Kong Rewind 2017 Unveils Year’s Top Trending Videos
Hong Kong creators shine and pursue their dreams with YouTube
Hong Kong, December 6: YouTube Hong Kong Rewind 2017 revealed Hongkongers’ trending video content on the platform. YouTube has been supporting creators and providing audience with great video experience, with new features released in 2017 including YouTube Mobile Live Streaming and Super Chat, a new look and interface for both the app and the website, and fast-forward and playback features for users to watch videos at their own pace. YouTube watchtime in Hong Kong has grown by 50% and hours of uploaded content has increased by more than 70% in 2017, some of which is driven by rising creators.
According to Google’s Consumer Barometer, Hong Kongers look for entertainment and inspiration (42%), new hobbies (38%) and relaxation (33%) when watching videos online. The diverse and one-of-a-kind content on YouTube means Hongkongers can always find videos they enjoy, whilst creators – regardless of size or niche – have a unique platform to showcase their talent to the world.
YouTube empowers Hong Kong creators showcasing talent and creativity to broader audience
Amongst the top 10 trending videos on YouTube Hong Kong in 2017, 10-year-old Celine Tam’s singing performance on US talent show, America’s Got Talent, ranked first place as the most viewed video. Local YouTube creator FHProductionHK hit second place with “我在香港退役的日子”, which talks about the things that men can do for the women they have a crush on. The brainchild behind the channel, nicknamed “Teddy Head”, was a typical university student four years ago; with creativity and hard work, he paved a way to becoming one of the most popular creators in Hong Kong, now working full-time as a YouTube creator.
Traditional media also engage with netizens via YouTube. E Media Plus, the publisher of one of Hong Kong’s Chinese weekly magazines, E-Weekly, delivers entertainment news in video format. The priIts video content “回帶98年叱咤live 網民極讚陳奕迅：以前佢把聲真係神級”, which rewinded Cantopop legend Eason Chan’s performance in 1998, has attracted over one million views on YouTube.
YouTube hosts a variety of content, from lifestyle to local current affairs, as well as beauty, gaming, travel, education, and music. Hong Kongers love Cantopop, and local band ToNick’s love song “長相廝守” secures a spot on the YouTube Hong Kong Top 10 Trending Local Music Videos in 2017. ToNick began their career as a local indie music band and uploaded their music videos on YouTube. Following a tremendous number of views they have since secured a contract with a music labels to further promote their music.
Top 10 Trending Videos
1. Celine Tam: 9-Year-Old Stuns Crowd with “My Heart Will Go On” – America’s Got Talent 2017, America’s Got Talent
2. 我在香港退役的日子, FHProductionHK
3. 回帶98年叱咤live 網民極讚陳奕迅：以前佢把聲真係神級, E Media Plus
4. 女方來電表白 點知男方已婚？森美：勁過阿希！, Hong Kong Toolbar
5. 賤男的失戀日記, FHProductionHK
6. HKU何東Dem beat [Backup], BACKUP
7. [BOMBA]音樂故事 – 義氣蓋天, BOMBA
8.「100%會爆粗」的遊戲？ : 滾動的天空, 笑波子 (Smiling Boris)
9. 我的生涯規劃, 香城映畫 (Utopia Pictures)
10. 出發歐洲] 意外Upgrade上商務！, Mingjai14
YouTube Hong Kong Rewind 2017 celebrates popularity of Cantopop
“長相廝守” by ToNick
Despite the growing popularity of K-pop in Hong Kong, Cantopop is still the favorite for Hongkongers. It is interesting to note that half of the Cantopop music videos in the chart are theme songs of TV dramas and movies. “陪著你走” by Kayee Tam and “我不會撒嬌” by Stephanie Ho, for example, are the theme songs for TV drama “My Unfair Lady” (“不懂撒嬌的女人”) which was an instant hit when aired. This reflects that people search for more information about the dramas and movies, and rewind on YouTube.
Top 10 Trending Local Music Videos
1. 長相廝守, ToNick
2. 原來只因深愛著, JW (王灝兒) & Kwan Ng (吳業坤)
3. 一輩子守候, HANA (菊梓喬)
4. 3AM, AGA (江海迦)
5. 驗傷, Janice Vidal (衛蘭)
6. 長相廝守, ToNick feat. Lin Min-Chen (林明禎)
7. 天敵, Janice Vidal (衛蘭)
8. 陪著你走, Kayee Tam (譚嘉儀)
9. 我不會撒嬌, Stephanie Ho (何雁詩)
10. 難得一遇, Phil Lam (林奕匡)
Top 10 Rising YouTube Hong Kong Creators win Hongkongers’ heart with engaging education and entertainment videos
Creator’s dedication and commitment are crucial for running a successful YouTube channel. To recognize creators’ talent, hard work and success, YouTube presents Silver, Gold, and Diamond Creator Awards to those with channels reaching 100,000, 1 million and 10 million subscriptions respectively. This year, 52 Hong Kong YouTube creators have hit the 100,000 subscription milestone. Among those, newcomer Emi Wong has the fastest-growing channel where she shares her workout tutorials and fitness tips. Her channel exceeded 100,000 subscriptions in just 4 months since April 2017, securing her the crown as the Top Rising YouTube Hong Kong Creator in 2017.
Top 10 Rising Local Creators
1. StayFitandTravel – Emi Wong, Fitness
2. Lok Cheung, Lifestyle
3. Hunggy Games, Gaming
4. UndergroundDV, Gaming
5. ArhoTV, Dining
6. 宅男俱樂部, Gaming
7. 卡爾頻道 Carl Ho, Gaming
8. Ling Cheng, Lifestyle
9. 屎萊姆的3次元, Dining
10. Tam Dr.Steve, Music