January 25, 2019 – Hong Kong: The YouTube Hong Kong 2018 Year-End Ads Leaderboard unveiled top 5 video ads Hong Kongers chose to watch in 2018. Brands tell stories that move people. IKEA Hong Kong‘s engaging story of a local family’s life came out on top, with imaginative and locally relevant ads from MTR Hong Kong, Somersby Hong Kong, Bank of China Hong Kong, and CSL Mobile Limited rounding out viewers’ top picks for the year.
#1 IKEA Hong Kong
IKEA Hong Kong showed the humorous side to parenting. The thought-provoking story of a local family’s everyday life led viewers to weigh in with their perspectives on the family, leaving many commenting that this was the first time they didn’t skip an ad to watch it to the end.
Brand: IKEA Hong Kong
Creative agency: Metta Communications
Media agency: Mindshare Hong Kong Limited
#2 MTR Hong Kong
MTR’s latest YouTube video ads made people smile by capturing the genuine creative response when kids were asked what their parents’ daily work are at MTR. Parents also shared their interesting experiences and touching moments that happened at work to allow audience to have more understanding about working in MTR.
Brand: MTR Hong Kong
Creative agency: The Tank Limited
Media agency: CMRS
#3 Somersby Hong Kong
Somersby Apple Cider created an upbeat music together with easy-to-remember lyrics which successfully captured audience’s attention and made people sing and dance along with popular actors Lam Suet (林雪) and To Siu Kiu (杜小喬).
Brand: Somersby Hong Kong
Creative agency: DDB Hong Kong
Media agency: MediaBrands Hong Kong
#4 Bank of China Hong Kong
To celebrate the release of new bank notes, Bank of China Hong Kong created a video that vividly showcased the iconic local scenes and stories that inspired the beautiful artwork on the bills.
Brand: Bank of China Hong Kong
Creative agency: OVAL Design Limited
Media agency: Strategic Venture Limited
#5 CSL Mobile Limited
CSL Mobile Limited tied in the trend that consumers are becoming more goal oriented and demanding to make use of every second in daily life. The advertisement featured popular actors Gordan Lam (林家棟) and Lam Suet (林雪) to become multi-achievers with the fastest and most reliable network.
Brand: CSL Mobile Limited
Creative agency: Uth Creative Group Limited
Media agency: CruiSo Digital Solutions Limited