Tableau-IDC Data Readiness Index Reveals Leading Data Ready Firms in Asia Pacific Outperform Laggards by 90%

Tableau Software, the leading analytics platform, announced today its Asia Pacific Data Readiness Index (DRI) developed together with IDC, a global market intelligence firm. The DRI reveals that leading data-ready organizations produced an average of 90% better business outcomes than laggards. Despite this, only 20% of businesses are in the leading band with a majority in the developing (66%) and lagging (14%) bands. Hong Kong ranked fifth out of seven markets surveyed in Asia Pacific (APAC). The survey highlights that people-related traits like employee data skills and organization-wide collaboration are seen as key performance drivers. To help organizations navigate the challenges of becoming data ready, Tableau launched its Tableau Blueprint, a strategic framework with concrete plans, recommendations, and guidelines.

More than 700 organizations in APAC were surveyed across five dimensions to determine their state of data readiness and indexed into three bands, leading, developing, and lagging. Data readiness refers to an organization’s capability to make data central to their business through widespread adoption of analytics. Results are published in IDC’s Executive Insights report, Data Readiness: Business Impact for the Digital Era.

“Becoming data-driven is longer a ‘nice to have’, but rather critical in any organizations’ transformation strategy. To effectively drive data readiness, organizations in Hong Kong need to place greater emphasis and investment in its people. People are agents of change in this journey as they hold the power of putting strategy into action to create a data culture. Our recently launched Tableau Blueprint helps our customers adopt a holistic approach along this data driven journey,” said Joe Ho, Head of Enterprise, Hong Kong, Taiwan, Macau, Tableau

“The DRI captures an organization’s ability to harness its data to secure enterprise KPIs. We see big differences in DRI across functions and industries throughout Asia. The factors that drive DRI like skills, leadership, technology, governance, and process also vary widely. These reveal some valuable lessons for business leaders about the initiatives to prioritize in particular circumstances,” said Dr. Chris Marshall, Associate Vice President – Analytics, Big Data and Artificial Intelligence in IDC Asia Pacific.

Hong Kong prioritizes governance and process

Hong Kong ranks fifth out of seven markets with an average DRI score of 2.67. Most Hong Kong organizations are in the developing band, but the results tend to skew to the lower end. Organizations in Hong Kong prioritise governance and process in their past and future investments, likely a reflection of the market’s financial services focus. The findings also reveal a de-emphasis on people related factors and suggests Hong Kong organizations look at data readiness more holistically and invest in people-related factors.

Overall, Singapore (52%) and Australia (49.5%) have the largest number of organizations leading the way. India has the most organizations that are lagging behind (30%). APAC markets rank as follows on the index:

Markets Average DRI score
1 Australia 3.54
2 Singapore 3.52
3 Japan 2.74
4 South Korea 2.69
5 Hong Kong 2.67
6 China 2.64
7 India 2.51

To access the full report, visit

Becoming data-driven with Tableau Blueprint

Tableau Blueprint provides a holistic framework that goes beyond the technical aspects to build core capabilities critical for an organizations’ success with data; agility, proficiency and community. It can be used by any organization regardless of where they are in their data journey. Tableau Blueprint recommends organizations build an agile data environment that is flexible and can evolve with the needs of the business, increase analytics proficiency in the workforce and create a sustainable community to drive adoption of analytics. This is underpinned by the right balance of trust and enablement within the organization.

Research Methodology

Executives from over 700 organizations in seven markets (Australia, China, Hong Kong, India, Japan, Singapore and South Korea) were surveyed on key dimensions of data-readiness – people-related factors (skills and organization), process, technology and governance. Based on the results, organizations were classified across three bands of data-readiness, leading, developing and lagging. The DRI scores were also evaluated in relation to various business outcomes to understand the impact on performance.

About Tableau

Tableau helps people see and understand data. Tableau’s self-service analytics platform empowers people of any skill level to work with data. From individuals and non-profits to government agencies and the Fortune 500, tens of thousands of customers around the world use Tableau to get rapid insights and make impactful, data-driven decisions. See how Tableau can help you by downloading the free trial at

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