Partnership gives entrepreneurs access to dedicated marketing and communications support
Hong Kong, 17 May 2016 – Edelman, a leading global communications marketing firm, has today announced its partnership with Nest, a Hong Kong-founded company that supports startups and entrepreneurs through its venture capital arm and corporate-backed accelerator programmes. The partnership will further strengthen the city’s growing innovation ecosystem and provide communications marketing services to founders and startups so they can grow and scale.
Edelman Hong Kong will serve as the communications marketing partner for Nest’s accelerator programmes and also offer support to some of Nest’s portfolio companies. As an independent global agency, Edelman is able to leverage its presence around the world to identify and nurture opportunities to mentor and support communities that have the potential to disrupt categories across the globe.
Edelman is also supporting Nest on Mettā, its latest project and concept designed to connect the global innovation community. Mettā will be a place entrepreneurs can call home and will begin welcoming members to its first space at California Tower in Lan Kwai Fong from the first week of May.
A key challenge facing budding startups is fear in the rapid pace of innovation. Edelman’s Earned Brand study found that two in three consumers believe the role of innovation for brands is to make more money for the company. Two in three people say brands are not moving in the right direction in how they communicate.
“Beyond great ideas and funding, sound execution is the next critical component for a start-up’s success,” said Simon Squibb, founder and CEO of Nest. “Our partnership with Edelman addresses the challenge of effectively communicating the vision and business ambition of startups to the investment community, partners, customers and the wider global ecosystem.”
As part of the partnership, Edelman will deliver a series of multi-channel services to support content creation, public relations strategy and marketing campaigns for Nest and startups within its accelerator programs and network.
“Edelman shares Nest’s vision of developing and fuelling a genuine start-up ecosystem in Hong Kong,” said Bob Grove, CEO of Edelman North Asia. “Empowering the start-up community with the required knowledge and capabilities to succeed and break new ground is part of our mission. We have specific, tried and tested offerings that have already worked with the likes of Airbnb, Kickstarter and what3words. As an independent company, we share the same hunger and have the agility required to grow with these brands.”
About Edelman APACMEA:
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman operates in 13 countries across Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more than 40 cities. Edelman was named The Holmes Report’s 2012 Asia-Pacific, 2013 Middle East, 2014 Asia-Pacific Digital and 2015 Korean Consultancy of the Year; Campaign’s 2012 Greater China PR, 2013 Indonesia Digital, 2013 and 2015 South Asia PR, 2014 Australia/New Zealand PR and 2015 Japan/Korea PR Agency of the Year; and Asia-Pacific Excellence Award’s 2015 Agency of the Year. Visit http://www.edelman.com for more information.