Jumpstart’s Picks—Must-Reads for Entrepreneurs in 2017

By Kaden Ng

1. Originals: How Non-Conformists Move the World

Adam Grant, Penguin Books, February 2017

Looking into the stories of successful innovators, Adam Grant—Wharton’s most beloved professor—debunks the widespread myth that non-conformist innovators are ultimate risk-takers. The data tells a completely different story: a lot of what they are doing is balancing their risk portfolios.

This book is not just a unique insight into the behavior of “originals”. It also shows how we can enhance our creativity, and foster a culture of originality.

2. The Content Trap: A Strategist’s Guide to Digital Change

Bharat Anand, Random House, October 2016

In today’s crowded digital space, getting noticed and getting paid are the main challenges faced by every startup. Bharat Anand—Harvard Business School Professor of Strategy—argues that simply producing the best content will not make you stand out.

Prof. Anand offers a compelling case for favoring connectivity over content. The key to success in this digital world is to foster and leverage meaningful connections. As the author succinctly puts it, “Don’t just create; create to connect.”

3. Negotiating the Nonnegotiable: How to Resolve Your Most Emotionally Charged Conflicts

Daniel Shapiro, Penguin Books, May 2017

Negotiation is a part of our daily life. And for entrepreneurs, a good negotiation strategy is absolutely critical in leading the business to success. Daniel Shapiro, a Harvard negotiation expert, shares the leading-edge method he used to resolve all kinds of intractable conflicts.

This book is not only a profound study of the impact of emotions on conflicts. It is also a powerful toolkit that can guide us to overcome the hidden forces that stand in our way to agreement and harmony.

4. Doing Good Better: How Effective Altruism Can Help You Help Others, Do Work that Matters, and Make Smarter Choices about Giving Back

William MacAskill, Avery, August 2016

Want to give back to the society? Doing Good Better is a must read for anyone who wants to maximize their personal impact. By combining both the head and the heart to guide our altruistic behavior, each of us can do an astonishing amount of good.

The author William MacAskill was only 28 when he joined the faculty of University of Oxford, becoming the youngest associate professor of philosophy in the world. After developing the idea of effective altruism, MacAskill launched two non-profits based on this approach. He is the only founder so far who has got into Y Combinator twice as a non-profit.

Read Jumpstart’s latest issue here: www.jumpstartmag.com/issue15

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