INGDAN.com Launches “Super E-commerce” Service to Provide End-to-end Solutions for Intelligent Hardware Enterprises

HONG KONG, June 21, 2016 /PRNewswire/ — Cogobuy Group (“Cogobuy” or the “Company,” stock code: 400.HK), the largest e-commerce platform serving the electronics manufacturing industry in China, is pleased to announce that INGDAN.com, the Company’s intelligent hardware innovation platform, has launched its “Super E-commerce” service.
Unlike traditional E-commerce, Super E-commerce is expected to be an important offering in fulfilling INGDAN.com’s core value proposition as a connector for intelligent hardware enterprises that provides brand marketing services and helps build distribution channels.

To launch its new service, INGDAN.com sponsored a strategic conference that attracted multiple partners and ecosystem players, including online and offline distributors like Taobao Marketplace, JD.com, Suning Commerce, Tianlian.com, and DC Holdings, as well as hundreds of intelligent hardware enterprises registered on INGDAN.com.

The core elements of INGDAN.com’s Super E-commerce services are the IngDan Crowdfunding Connector and IngDan Initial Launch.

The IngDan Crowdfunding Connector is a crowdfunding platform which links to various other crowdfunding platforms. INGDAN.com has several strategic agreements with the crowdfunding platforms of JD.com, Taobao Marketplace, Suning Commerce, and others, under which intelligent hardware enterprises registered on INGDAN.com are matched to these other platforms.

Additionally, INGDAN.com will select the highest-quality projects and provide them complete end-to-end services. Intelligent hardware companies on the platform are also able to leverage INGDAN.com’s user base of over eight million users to gain attention and funding for their products.

Thus far, several products on INGDAN.com have beat their funding targets in less than a day on the IngDan Crowdfunding Connector.

The IngDan Initial Launch is a traction-building system for intelligent hardware products. With INGDAN.com as a super connector to enterprise services, intelligent hardware enterprises on the platform are connected to multiple e-commerce platforms and matched with both online and offline channels. With Initial Launch, INGDAN.com hopes to give intelligent hardware products a better chance of becoming the next “Xiaomi”.

Mr. Jeffrey Kang, CEO of Cogobuy Group, said: “The intelligent hardware market is expected to reach RMB50 trillion. Already the largest intelligent hardware innovation platform in China, INGDAN.com is focusing on building intelligent hardware ecosystem and providing intelligent hardware startups from around the world with one-stop service.

“Our new Super E-commerce service is an upgrade to our closed-loop B2B2C model. We will be assisting intelligent hardware enterprises in branding, marketing, and building strong distribution channels. Additionally the large number of ‘hardcore’ intelligent hardware followers registered on INGDAN.com enables us to target initial users of products and identify the most promising enterprises for our new Super E-commerce service.

“We believe Super E-commerce will be an important part for further strengthening of INGDAN.com’s role as connector for enterprise services. Super E-Commerce’s branding, marketing, advertisements, and supply chain services will contribute additional monetization opportunities, further diversify INGDAN.com’s revenue streams, and enhance profitability.”

Source: Cogobuy Group

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