If You Want to Build an App, Here are Some Strategic Ideas

Generally speaking, the best way to build an app is to tap into your interests, passions, and expertise. That being said, creating a profitable or popular app may not always mesh with personal preferences. When you’re approaching app development from a more entrepreneurial standpoint, it can pay to think about what users want.


If your goal is to draw in as many users as possible, then it may be useful to consider the below categories for app development.


Content aggregators


Content aggregator apps are already popular. Flipboard is perhaps the most established of the bunch, but there are other apps out there, such as Feedly, Pocket, and Pulse. Whether you’re looking to bring together your favorite magazines, content platforms, or newspapers, there’s probably an app to help you do it.


As the app market expanded, virtually every major content platform developed an app, and downloading them all is just too cumbersome. Aggregators help users sift between content from different sources without having to jump between apps. More and more content will become available through digital magazines, websites, video journals, audiobooks, podcasts, and social media, so the need for better or more unique aggregators won’t be going away.


Betting information and games


In certain parts of the world, the market for betting-related apps is relatively saturated. Major companies like Betfair and 888sport have accompanying mobile platforms. The U.S. does not allow for mobile betting, but things could soon be changing on that front. Emerging players are reflecting a shift in betting laws, and much–if not most–of the U.S. is poised to allow for varying degrees of related activity.


This means the virtually untapped gambling industry in the U.S. is about to boom. Most of this industry will be likely be dominated by major players, but there is still room for new apps–if not with their bet-making capabilities, then with associated games, news, suggestions, or additional content.




Right now, storytelling is a reasonably crowded app category. On the one hand, there are a lot of educational apps aimed at younger audiences that do an excellent job of presenting interesting stories in novel and exciting ways. Some of these include Story Dice and Little Bird Tales. Additionally, there are various image- and animation-centric storytelling apps aimed at older and more sophisticated users, effectively combining narratives with gaming. The most prominent example is Simogo’s enthralling app A Sailor’s Dream.


Despite this existing material, the storytelling category is ready to burst wide open. More innovative games with educational plug-ins and the rise of augmented and virtual reality are setting the stage for limitless variety in this creative space.




Trivia and quiz apps have been around since the beginning of app marketplaces. There’s Trivia Crack, QuizUp, and even mobile versions of favorite games like Jeopardy. However, only recently have we started to see headlines to the effect of these apps ‘rocking the trivia world.’ These headlines and the stories therein reveal that as popular as quiz and trivia apps have been, developers are only starting to truly innovate with them.


Instead of just presenting new categories and questions, people are now creating new game formats with their spin on mobile-based trivia–the most notable example being HQ Trivia. This game is a live, interactive program that is viewed by hundreds of thousands of people. HQ Trivia is a successful example, but the current mobile climate feels such that any clever, well-made trivia app has a chance of making it big.


About the Author

Trevor Millman is a freelance writer and blog contributor. He focuses primarily on gaming, tech, and entertainment.

Email This Post Email This Post

Review overview