Helperchoice Launches Its Academy To Reinvent Training For Domestic Workers
February,2018 | HelperChoice, the social platform connecting helpers and employers, announced today the launch of its HelperChoice Academy. This breakthrough innovation offers a new way of envisioning training for domestic workers in Hong Kong: domestic workers can get an unlimited access to a wide range of training classes thanks a monthly subscription.
“We think that all employees should be able to grow by learning new skills throughout their lives. Domestic workers should not be overlooked, and this is their employers’ responsibilities to make sure they have the right skills to do their daily job but also support them in the development of new skills.” says Julie Delignon, HelperChoice Country Manager.
Only 11% of domestic workers received training over the last year*. HelperChoice Academy makes domestic helper training affordable, with an innovative format, so that more and more employers can train their helpers. This is a win-win situation as the skills learned by the domestic helpers are directly applicable to their daily duties and are thus beneficial to the employer (e.g. learn how to prepare more balanced meals, how to maintain healthy relationships through communication…).”HelperChoice has now hundreds of thousands of members, with numerous members still in touch with us even many years after using our service, sharing thoughts with us and giving feedback. Thanks to the precious input of our community, we have put together an offering which is useful for both parties, and still easy to access for helpers having tight schedules and employers cautious with budget” says Florian Garivier, HelperChoice’s co-founder.
Instead of offering one-off training classes, the employers can now support their domestic workers’ continuous training with a monthly subscription. With HK$190/month (HK$120/month for the first 40 subscribers), domestic workers can access to an unlimited number of classes.
HelperChoice worked with the best educators and training professionals to define the content of the workshops and came up with a catalogue of diversified classes such as cooking, baking, kitchen management, sewing, financial management, English or Cantonese courses. “More and more workshops are going to be planned in the coming months. We are starting with one or two classes per month but we will increase the volume of classes throughout this year.” says Julie Delignon, HelperChoice Country Manager. More courses will be developed throughout the year if the concept has proved successful – like elderly care, first-aid, conflict management…
The HelperChoice Academy curriculum has been conceived to develop domestic workers’ skills that are readily useable in their day to day jobs. With this “a-la-carte” offer, helpers and employers can choose the preferred classes given their preferences and the helper’s availability. Employers and helpers can access to the list of coming workshops directly on HelperChoice and register in two clicks, after the employer subscribed to the 12-month subscription.
This is also an opportunity for domestic workers to explore new horizons by trying different classes and addressing a wide variety of needs. In case helpers still need more advanced or specific training, HelperChoice also partners with professionals to propose one-off training sessions (like wine tasting, first-aid etc.).
HelperChoice’s team is expected to double in size this year with the launch of its Academy but also the development of end-to-end services for employers and domestic helpers. The company continues to fuel tech growth in Hong Kong, and looks to hire numerous roles through the end of 2018. Interested parties can learn more about HelperChoice here.
* 89% of domestic helpers replied “never” to the question “How often does your employer offer you trainings?”. Survey conducted by HelperChoice from 9th until 15th of October 2017 among about 250 domestic helpers.
Digital opens up new opportunities to revolutionize the way employers recruit foreign domestic workers. HelperChoice created a win-win situation for both employers and employees by designing a specialised marketplace where everyone can interact and find the perfect match. Since 2012, HelperChoice has rapidly expanded to other countries in Asia and the Middle East and in 2018 launches the first Academy for domestic workers.
After 6 years, the website boasts more than 100,000 monthly users and every day, 5,000 users are visiting www.helperchoice.com with more than 50,000 pages viewed.