Fresh Accounting is a dynamic management accounting practice and consultancy based in Hong Kong. We believe accountants should do more than just report on how your business is doing. We are here to assist identify opportunities and strategies to improve your business and support you in improving the performance and profitability of your business.

Our existing clients know that we are not like other accounting practices. We are proactive and work towards understanding your business. This enables us to develop bespoke financial and accounting strategies for you. As a successful owner-managed business, we know what it takes to be successful and what is needed to build a durable and profitable business that can deliver value to its owners throughout the life of the business.

Fresh Accounting was established to provide a seamless and scalable accountancy service to small and medium sized businesses, start-ups and entrepreneurs in Hong Kong, Shanghai and London. We pride ourselves on being easily accessible to our clients, our excellent service and on giving our customers the freedom and flexibility to successfully manage their business. We specialize across many industries and sectors, providing a full range of accounting and bookkeeping services.



Fresh Accounting offers a range of services, including:

Management accounting: It is imperative that you are provided with accurate and detailed management reports on a timely basis, which are tailored to your requirements. We will work closely with you to develop the management packs as your business develops and grow.

Business planning: We can provide assistance in compiling your plan from fruition to completion. Spending time with you to understand your objectives before starting the plan. If the plan has already been written, we can provide an overview service by reviewing the financial elements before these are submitted to the bank or professional advisors.

Budgeting, forecasting & Cash flow: We can assist by producing your budget for the forthcoming years and also to forecast the profitability of your business. Identifying any risk in your forecast. We will work closely with you to ensure that all aspects of the business are covered within the forecasting, highlighting any future problems that may arise and opportunities for improvement.

Xero: Fresh Accounting is a Certified Advisor for Xero. We can assist you with many aspects using Xero including implementation, training and remote management as well as handling all your accounting needs.

Book-keeping: We can provide a book-keeping service remotely or at your premises. We will spend time with you to understand what is required and agree with you the number of hours needed. Flexible and familiar with accounting software, whether this is Xero, or any cloud-based online accounting software. We understand the importance of flexibility in the hours required each month due to the nature of many businesses and their trading cycles.

Financial Accounting: If your company requires an Audit, we can provide a comprehensive audit file providing reconciliations of all the balance sheet accounts. We will work closely with the auditors to ensure that all the relevant information required is prepared and to audit standard. This enables you to negotiate a competitive price for the audit. We will discuss all the numbers within these accounts in detail with you and explain anything that is not clear to you.



Fresh Accounting clients come from a diverse fields:

  • Professional services & management consultancies with extensive time and WIP experience
  • Marketing and PR agency experience
  • Media experience
  • Technology and e-commerce with extensive experience in both B2B and B2C business models

Founders Bio

Experience matters, with over 20 years working across a number of successful businesses

Paul GardnerOver the years Paul has established an excellent reputation in the services he offers. He provides professional accounting advice and management solutions in an efficient and friendly manner suited to individual requirements.

Paul is a Chartered Management Accountant with extensive experience working withSMEs and business start-ups. Working within small businesses and small finance teams, he understands the importance of developing and managing relationships and has a proven track record of both implementing and maintaining accounting systems and processes, as well as working with stakeholders at all levels. Paul understands the importance of the finance function within any business and the need to support a business and working actively to ensure that finance is pivotal to the success of any business.


Contact Information

WebsiteEmail+852.5507.1180 | Paul Gardner