Fastlane is a Hong Kong-based company helping startups and fast growing companies to succeed.  They work extensively with founders and entrepreneurs, helping them to grow their business and take it to the next level. Working together, they focus on transforming their business into a more scalable model, and they achieve this by utilizing the best cloud based technology, professional accounting and back office support.

They have supported over one hundred companies from locations across the world, including Australia, New Zealand, London, United States, Shanghai, Taiwan, Hong Kong, Japan and Thailand. Many of them are promising high-profile startups, operating in industries with real tractions in eCommerce, tech, consulting, education, hardware and software sectors.

FastLane takes pride in taking an active, hands-on role in many of our startups’ success stories, and we’re often called upon to assist with raising capital.    Their firm’s partners come from diverse professional backgrounds, including investment banking, private equity, technology, asset management and finance/operations sectors.

Founder’s Bio

Alex So is a Managing Partner of FastLane Group, an accounting and business advisory firm based in Hong Kong.  He is a fellow member of CPA Australia. He has over 20 years of professional finance and accounting, corporate finance and investment experiences in financial services and asset management industry. He held regional CFO/COO roles in various global financial institutions at Deutsche Bank, Bank of America; as well as Hong Kong listed company and private equity firms in Asia.


Accounting & Corporate Services:

  • Monthly Financial Performance Report
  • Annual Hong Kong Audit Review
  • Hong Kong Taxation
  • Hong Kong Payroll & MPF setup and processing.

Cloud Implementation:  Netsuite, Xero, Tradegeko, Unleashed, Shopify, Mangento, Expensify – both implementation and integration.

Startup & Consulting Advisory:  

  • Business Strategy and Planning
  • Seed, Angel, Venture Capital Raising
  • Term Sheet Review
  • Financial Modeling
  • Valuation Assistance.

Sample Clients:

SnapTee is a Hong Kong-based first mobile app that enables you to create your own custom T-shirts with just a few taps on your smartphone. 

AmbiClimate is a start-up company developing products that change how consumers interact with common household appliances.

LaunchPilots is a HK based platform that help brands, big and small, to engage and empower students with their products.

NanoLeaf is a new generation light bulb maker that promises to be the world’s most energy-efficient.



Fastlane have supported our capital raising round by advising and building our financial models, setting up our xero and unleashed inventory systems, right through to managing our monthly accounting and payroll so we can focus on growing our business. I can recommend Alex and the whole Fastlane team as an efficient and professional partner in our e-commerce business” Luke Grana, founder

“Swiss Initiative Limited has found in Fastlane Capital a competent and reliable partner for accounting and advisory.  The personal approach and fast reaction times makes the difference.  We are wishing Fastlane Capital all the best for the future and are looking forward to a continuous collaboration.” Doris Betrisey,

“Fastlane is our second accounting/advisory firm that we used during our 2 year startup, and thus far, he’s shown what an amazing accounting/advisory firm is, vs a not so good one is. As a growing startup, working along side Fastlane, was like having an invisible CFO, CAO and COO within our company. ” Pak Ting,


Contact Information: |  | 852.2961.4519

Central Office RM 1104, Crawford House, 70 Queen’s Road Central, Central Hong Kong

North Point Office Unit 508, Level 5, K Wah Center, 191 Java Road, North Point, Hong Kong

Cyberport Room 16, Smart-Space 1, Unit 401 – 403, Cyberport 1, 100 Cyberport Road