When one thinks of gemstones, diamond engagement rings or jade bracelets often come to mind. MYKU has managed to use a variety of semi-precious gemstones to create one-of-a-kind timepieces.
The brand sources gemstones from around the world, each with their distinctive characteristics, which are sent to German artisans who cut the stones for the watch faces. These watch faces are then cataloged for customers to view the unique options when shopping online.
Once an order is placed, the watches are then sent to Swiss watchmakers to assemble, using the same movement as some of the world’s leading luxury watch brands.
With different watch face options from Lapis Lazuli to Tiger Eye, White Marble to Black Onyx, customers have a variety of colorful styles to choose from. Each stone has a unique significance tracing back to the ancient civilizations.
When shopping online, customers can select the exact stone they will receive, and can also customize the strap, which can be changed easily with its snap-on, snap-off design. Even the storage of the watch is taken into consideration. The watch case is a zippered leather pouch that can double as a wallet.
You can get a sense of the care that goes into developing each watch, and it’s no surprise that the brand has won several design awards, including Golden Prize in Fashion Design at the IDA Awards.
I own and respect brands that take each step of the journey into consideration. MYKU has done a great job in showing that attention to detail. Prices start at HK$3,125. –AC