Dinchack is a training company based in Hong Kong that provides business consulting, corporate training and personal coaching. Every session is tailor-made to the client’s needs, and is relevant, effective and fun. The main areas of training include: foundation for success, sales and marketing, leadership and motivation.


Dinchack’s business consulting services are suitable for any SMEs, but particularly useful for startups. These include assessment, advice and training on:

Goal-setting and planning: Establishing clear financial and business goals; converting goals into plans and action steps; figuring out the ‘how’…

Competitive analysis: Other similar products/services available; pricing strategy; your USP…

Sales strategy and implementation: Identifying clients; reaching them and getting them interested; presentation of the product/service; pricing and negotiations; follow-up and closing; customer relationship…

Marketing strategy and implementation: Branding; marketing material; online presence…

Resource management: hiring and training; time management and prioritizing; delegation and outsourcing…


The main objective is to meet the financial goals through effective sales and marketing strategies.
Dinchack has served a variety of industries including:

  • Publishing and children’s education
  • Serviced offices
  • Wealth management
  • Wellness and weight loss
  • Media and design


Founders Bio

Mush Panjwani, the founder of Dinchack, has been a successful sales trainer and motivational speaker for over 28 years. Mush had worked with corporates, entrepreneurs, managers and sales teams in 18 countries across Asia Pacific, before starting the business in Hong Kong in 2013.

Mush is also the author of ‘Dhinchak Life’, a book about having a fantastic life through increased happiness, health, motivation and productivity.

Contact Information

dinchack.com | Email | +852.9031.3871