Denim Unspun Successfully Takes Off With Its First US-Based Popup At Facebook

20 September, Hong Kong 

– denim unspun had our first successful facebook pop-up thanks to the professional team at Facebook HQ. not only did we get to showcase our latest styles and sustainable denim fabrics, but the product team’s hand-picked “Facebook denim & thread” combo was also a big hit!

New developments:

  • Carbon black: brand new black denim in the family. perfect for offline – aka straight cut – style. denim unspun answered eager requests for zero stretch denim with 100% BCI (better cotton initiative) cotton, which is held to high social and environmental standards by Candiani.

  • #lookgoodfeelgood: unspun team sets #zerowaste as a standard for everything. our packaging includes no tags, no advertising flyers, no receipts but instead a re-usable and machine-washable dustbag from denim scrap. Inspiration on how to re-use: laptop case (up to 13″), shoe bag, document folder, travel case.

  • Iris Escape, Sept 22-23: we are so excited to be part of Hong Kong’s largest health & wellness festival. free entrance for the public. Find us at booth #28, facing the F&B and workout zone entrance.

  • The Mills, November – December 2018: 2 months pop-up shop at Hong Kong’s new experiential retail space by Nan Fung Group. you will walk through the creative process of how our techstyle technology was born as well as shop your #perfectfit jeans.

  • 300 de Haro: our first retail shop will be launched Oct 2018 in San Francisco. you can shop, scan, and enjoy an in-house pour over. stay tuned for launch party updates!

unspun will continue to expand its tech development into different product sectors providing zero-waste manufacturing solutions to additional retail partners, especially as 3d body scanning technology matures.

about unspun:

unspun is developing a software- and hardware-driven robotic manufacturing process that makes sense for customers, business, and the environment. through 3D fit algorithms, additive 3D weaving mechanisms, and localized production, denim unspun’s jeans are made to fit all sizes and shapes. customers celebrate who they are and how they live and sweat, and don’t make themselves conform to clothing. welcome to the future of apparel.

#zerowaste #startswithyou

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