HONG KONGERS WAIT UNTIL THE WEEKEND TO PLACE THE MAJORITY OF THEIR DELIVEROO ORDERS, WHEREAS PEOPLE IN TAIWAN MAKE MORE ORDERS DURING THE WEEK
CHINESE FOOD TAKES THE TOP RANKING AS THE MOST POPULAR DELIVEROO CUISINE IN HONG KONG, FOLLOWED BY WESTERN AND TAIWANESE FOOD
TAIWANESE CUSTOMERS PREFER TAIWANESE, JAPANESE AND AMERICA CUISINES AS THEIR TOP THREE DELIVEROO CHOICES
Hong Kong, 28 February 2019 – People in Hong Kong are more likely to order delivery meals on the weekends whereas people in Taiwan prefer to order on weekdays, this according to a new batch of research from leading food delivery service Deliveroo.
The research was conducted in order to gain more in-depth insights on eating habits in the region and support Deliveroo’s mission to bring the best local restaurants direct to people’s doors. Taiwan recently became Deliveroo’s 13th market worldwide following its Taipei launch in October 2018. Expanding quickly, Deliveroo anticipates that it will fully cover Taipei City in the coming year and plans to move into further outlying areas as well.
Key findings from the research comparing Hong Kong and Taiwan delivery meal habits include:
- Sunday evening is the most popular delivery time in Hong Kong, followed by Saturday and Friday – indicating that Hong Kongers order more meals at home and fewer at the office
- In Taiwan, Friday afternoon is the busiest delivery time, followed by Thursday, Wednesday and Monday; demonstrating a preference for delivery-to-desk office orders
- The Salmon Poke from POKEWORLD is the most popular Deliveroo menu item in Hong Kong; followed by Pho Tai from BEP Vietnamese Kitchen and Kale Salad from KALE – showing Hong Kongers’ love for healthy, international cuisine
- Asian cuisine tops Taipei diners’ favourite dishes, with the top three Deliveroo orders being Chicken Rice from LiangXing Chicken Rice, Signature Spicy Soup from Ma Dan Spicy – Spicy Lo Mei (Taipei Raohe), and Papaya Milk from Papaya Milk
- Ranked by popularity, Hong Kongers top three cuisine types are Chinese, Western and Taiwanese; whilst in Taiwan people prefer Taiwanese, Japanese and American food.
Brian Lo, General Manager of Deliveroo Hong Kong, said, “People across Asia are widely known for being busy foodies who enjoy a good meal delivered fast. At Deliveroo we strive to satisfy our loyal customers, win over the palates of newcomers, and support the wide range of growing restaurant businesses within the region. Consumers are constantly evolving; therefore, we are consistently searching for new insight to ensure that Deliveroo keeps on serving the best quality food to all.”
Deliveroo’s presence in Asia Pacific has grown quickly over the past half-decade, with a presence in Hong Kong, Singapore, Australia and now Taiwan. The business counts more than 3,500 partner restaurants in Hong Kong and 1,200 in Taiwan, with plans ahead to raise these numbers further still. New offerings in the food and restaurant space, including Deliveroo for Business and the Deliveroo Food Market – a direct-to-consumer retail location in Hong Kong – are continuing to support Deliveroo’s rapid expansion.
Brian Lo added, “At the end of 2018, Deliveroo had a defining moment with the launch of the Deliveroo Food Market, our first ever brick-and-mortar restaurant retail space in Hong Kong. Moving forward, we can’t wait to continue on with our innovative approach to the food delivery industry both regionally and globally, and we invite new riders and restaurant partners to join us in our quest to create a more vibrant food industry for all.”
Deliveroo riders and walkers number approximately 1,000 in Taiwan and more than 2,500 in Hong Kong. With further expansion on the horizon, Deliveroo is now looking to bring even more riders to the business, where they can enjoy flexible work and unique benefits including a one-of-a-kind insurance package for all self-employed Deliveroo riders anywhere in the world. Riders and walkers who are currently employed with Deliveroo and successfully refer a new employee are able to receive up to HK$2,500. To apply for a position, please visit deliveroo.hk/en/apply.