The greatest barrier for people in terms of starting their
Dr. BJ Fogg from Stanford University (establishing authority here!) has a model for driving behavioral changes.
The Fogg Behavior Model
Under the Fogg model, for someone
By Felix Wong | When was the last time you subscribed to an email newsletter? Joined the waiting list for a new product? Downloaded
Robert Cialdini is a well known psychologist who wrote a book called Influence, in which he outlined 7 different principles of persuasion that can
By Felix Wong
Creating a high converting landing page takes more than just aesthetic and design. Without a good user interface, your landing page will
Software startups have grown in number intensively for the past few years compared to hardware startups. There’s no easy way to scale a SaaS
Today, new business deals rarely root from random cold calls or accidental walk-ins; instead, you are more likely to start business deals with people
Why Vietnam is Asia’s startup ecosystem to watch
By Kevin Tung Nguyen | Vietnam’s startup ecosystem is still relatively new compared to other markets, yet
I get a lot of questions on how I manage to stay up to date on marketing and digital strategy. The answer is simple.
6000 tweets are sent every second on Twitter. This adds up to about 500 million tweets every day. That might seem like a lot,