Carousell And Orangetee & Tie Commit To Real Estate Transparency

 jumpstart magazine

jumpstart magazine

Singapore, 23 March 2018OrangeTee & Tie, one of Singapore’s largest property agencies is collaborating with Carousell, one of Asia’s largest and fastest growing mobile classified platforms to make real estate even more accessible to Singaporeans.

As part of efforts to reach out to a new generation of mobile-first consumers and property seekers, the partnership will see all verified reviews of OrangeTee & Tie agents made available on Carousell. The ‘Property Agents Review’ is the first review portal of its kind by a property agency in Singapore that allows customers to review and rate its property agents.  This will be integrated with Carousell’s existing user feedback system and gives property seekers on the marketplace greater peace of mind when engaging agents.

This collaboration is designed to empower users to make smarter decisions when purchasing real estate. One in four people in Singapore use Carousell on a regular basis to buy and sell underused items, and many users aged 25 and above are now turning to Carousell for big-ticket items including cars and property.

With OrangeTee & Tie, Carousell users will be able to browse property listings with confidence. The additional database of reviews will also allow property buyers, sellers, tenants and landlords to get a full view of a potential property transaction, just as they would regular listings on the marketplace.

Steven Tan, Managing Director, OrangeTee & Tie said, “Consumer consumption habits continue to evolve, and even for big ticket items such as property, they are turning to digital tools first. OrangeTee & Tie agents need to think about what their customers want, and adopt multiple digital touchpoints to connect more effectively with prospective buyers and sellers. With Carousell, our agents bring more value to consumers, as they have information such as past reviews to help them make the right decisions. Our agents can be ‘friendly advisors’ to Carousell users, rather than just engaging with them in the usual transactional way. Entering into this strategic partnership with Carousell is aligned with the Real Estate Industry Transformation Map to embrace innovation and strengthen professionalism.”

Quek Siu Rui, Co-founder and CEO, Carousell said, “Property is a growing category on Carousell and we’re extremely excited to be working with OrangeTee & Tie. This partnership offers our community of buyers and sellers more transparency, and empowers them to make more informed decisions when working with agents. OrangeTee & Tie also brings even more options to prospective property buyers with the addition of all their agents’ listings.”

OrangeTee and Carousell will subsequently expand the partnership to bring all 4,050 OrangeTee & Tie agents onto the platform, enabling over 20,000 listings and more than 9,000 agent reviews on Carousell within the next three months.

 jumpstart magazine

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About OrangeTee & Tie Pte Ltd Launched in the new millennium in February 2000, OrangeTee has since established itself as a reputable, dynamic and fast-growing real estate enterprise in Singapore. OrangeTee aims to be the most outstanding and respected real estate enterprise in the region. Our brand image is one of innovation, trustworthiness, value and service.

In 2017, the associate agencies of OrangeTee and Edmund Tie & Company merged to form OrangeTee & Tie. The combined entity is more than 4050 strong in property agents, is well-known in the industry for being at the forefront of technology and innovation. Visit for more information.

About Carousell Carousell is a mobile classifieds app that makes selling as easy as taking a photo, buying as simple as chatting. Launched in August 2012, Carousell began in Singapore and has spread to 19 cities around the world. With over 110 million listings, we are one of the world’s largest and fastest growing marketplaces. Carousell has been ranked as the top Lifestyle and Shopping app in Singapore, Taiwan and Hong Kong, awarded Google Play Best Local App 2016 in Singapore, and is backed by leading international Venture Capitalists Sequoia India, Rakuten Ventures, 500 Startups, Golden Gate Ventures and QuestVC. In Singapore, Carousell has a diverse range of products in 34 categories, including cars, lifestyle gadget and fashion accessories.Download the app for iOS or Android, and visit for more information.

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