By Sarah Pearce | Travelshoot captures memories for couples and families while on holiday, or at home. We connect travellers with trusted photographers around the world. Our experienced team coordinates all bookings and ensures both the photographer and client have full details about the photoshoot, and any preferences the customer has for the experience.
While we could be a fully automated platform, we choose not to be – a photoshoot is a personal experience, so we’ve invested in team members who build great relationships with the customer and photographer.
The Idea Behind Travelshoot
I had some professional photos of my husband and I done in New York a few years back, and I realized how incredible those memories are – our travel photos were usually blurred selfies, or shots without us both in the frame. So the idea stemmed from my own experience, and we’ve witnessed how special travel memories are to people – our clients are booking a Travelshoot for bucket-list trips, honeymoons, wedding proposals, or even just updating their family photos in the backyard.
Australia has a thriving and solid population of photographers, and the industry is seeing many professionals start to specialize in areas of photography due to the growing demand of niche types of photography such as newborn, maternity, commercial, headshots, and studio work. The alignment to the tourism industry – which is booming in the area of inbound and outbound leisure travel – is still developing, and that’s where Travelshoot fits in.
We originally thought our Travelshoot packages were just for travellers – that our global location offering would appeal to those going to a destination for a special holiday or event. We’ve since learned that our pricing and all inclusive packages have a strong market fit for domestic bookings as well, so families are using the Travelshoot product at home for on-location portrait shoots, as well as for travel adventures.
Our Big Break
In 2015, we won the My Shark Tank Australia competition, a national competition hosted by Channel 10 and Optus to find Australia’s best new innovative business. We were fortunate to make the final round and have our pitch televised. Even better, we won the national vote for people’s choice that provided a huge amount of media interest in our startup at the beginning.
Travelshoot’s core value is to be great at being customer centric – do whatever it takes to help people capture the moments that matter most. From the beginning, we decided to make all business decisions with the customer and the experience front and center. For the company to be sustainable, we feel the focus shouldn’t be on new product development, but instead being focused on the quality of the service and gaining customer loyalty so we can help capture multiple life events.
The Travelshoot Experience
It’s really hard to choose a single most memorable Travelshoot experience as the reasons behind a Travelshoot are sometimes incredibly personal. Albums that capture once in a lifetime moments are my favourite – recently we’ve had a joint 40th birthday getaway to Greece, a surprise wedding proposal in Central Park in New York, a family reunion in Barcelona – moments like these are always special for our photographers to capture.
The biggest difference between Travelshoot’s previous and current operations is focus. There are hundreds of ways you could market our product, and so many opportunities to work with partners and other brands, but earlier on we were inundated with projects and things we lost focus on. So now, we only have a few key projects we commit to at a time, and unless a project has a clear benefit we don’t do it.
We are fortunate to be working with some of Australia’s largest travel brands, and the future is focused on delivering great client experiences so we can continue to grow these and other new partnerships.
About The Author
From Brisbane in Australia, Sarah Pearce is a former communications manager, an avid traveller (30 countries), and mother of 2 kids under 2! Sarah is the Founder and CEO of Travelshoot, a global marketplace that connects travellers with professional photographers in over 90 countries.