Book Review – The Crowdsourceress by Alex Daly

When I was handed The Crowdsourceress, I couldn’t help but smirk. As a digital marketing professional with five crowdfunding campaigns under my belt, I was skeptical. I put off reading it for as long as I could and even misplaced the book (don’t tell my editor). But when I did pick it up, I was pleasantly surprised.


In a space sometimes plagued by con artists and so-called experts, Alex Daly has managed to create something magical: a beacon of hope. Taking readers through her experiences as an industry leader, Daly provides a step-by-step guide on how to create an effective campaign, from six months before launch to after it wraps–sometimes down to the hour. Her detailed tips and tricks are extremely helpful compared to the generic crowdfunding advice that can be found online.


The book also explores various campaign types, breaks down differences in approach, and provides insights only a seasoned campaigner who’s responsible for raising over US$20 million would know. Each chapter is divided into digestible sub-sections that define and breakdown major topics, interspersed with case studies from real campaigns Daly worked on with her team.


Perhaps the most valuable part of the book is the ‘Resources’ section at the end, where all the significant takeaways are condensed and summarized into bullet points. Readers who only want to use this book as a checklist for structuring their campaign should skip to this section.


Crowdfunding is an ever-changing space, and The Crowdsourceress is a useful snapshot of the best practices today, making it a must-read for anyone who wants to launch their product with the confidence of knowing they’ve covered all the ground they need. Those with a crowdfunding background also have things to gain from Daly’s wealth of knowledge. –RA

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Review overview