Interview with Slick Stabilizer funded 400%+ on Indiegogo
To begin with, let me tell you how the idea of SLICK came to my mind in the first place. I was only 16 years old when, without knowing it, I was working on the very beginning of my project. My hobby for 10 years is to develop and fly remote control aircrafts. In my parent’s room, I worked every evening on the latest technologies to put weird stuff in the air. I created my first multi rotor (vertical take off aircraft with several propellers) with spare parts from helicopters. As I always loved to film my inventions flying, this time, I decided to put the camera onboard. I had to spend nights and nights without sleeping for 2 years to get a working system that get rid off all disruptive moments and vibrations. During flying prototypes sessions, few guys came over to ask if they could have their hostel, or houses filmed from sky. Few months later I had to start my first business at 19 years old to work in cinema, advertising and extreme sports industry. I’ve run this business till now, having classes in the mean time. Instead of watching TV or going to the beach with friends during free school time, I traveled all around the world to capture incredible images for different customers. While my engineering school, I decided that this field has become overloaded, and I like what I do when I am the very first to do this. I talked about it to few friends and here came the idea, to bring this camera stabilization to mainstream. We have to admit, drone inventors are focused on what they do, and they don’t look aside. This professional technology needs to have engineer skills to set it up and optimize it. 10 millions of people have a GoPro and capture shaky videos...
What about developing a stabilizer for GoPro where users will only need to power it on, and capture smooth images. I invested all the money I earned with my drone company to develop this new idea. ￼￼￼￼￼￼￼￼￼ I designed prototypes, bought a high quality 3D printer and some travels to Paris to meet market guys. I was 20 years old and during the last two years of my engineering school, I created tons of different prototypes to finally get a good design, perfectly working.
About Slick in particular:
SLICK is a high-quality motorized GoPro accessory that allows anyone to capture ultra-smooth video hands free. It's waterproof, durable, compact, and compatible with all modern GoPro cameras and mounts. It's the world's best GoPro stabilizer -- there's just nothing quite like it out there. Here are SLICK's five main points of interest:
- Waterproof: SLICK is perfectly suited for a wide variety of water sports (surfing, kayaking, kite surfing, etc...)
- Durable: SLICK is shock resistant, and works perfectly with your GoPro camera's waterproof housing.
- Compatible: SLICK is compatible with all modern GoPro cameras (3, 3+, 4, or 4 SESSION) and mounts (helmet, chest mount, pole, etc...) And yes, that means drones too.
- Affordable: SLICK costs just $179 (early bird price, limited to the first 200 backers), or $229 (regular price).
- Easy to use: just attach your GoPro camera to SLICK, then attach SLICK to any of your GoPro mounts, switch it on, and kick off the action!
As I said before, there is nothing quite like SLICK out there. Our main competitor is Zhiyun Z1-RIDER. The difference is that it is NOT waterproof and that you are very likely to break your GoPro camera if you fall while using it. You can’t use the basic GoPro housing with Zhiyun Z1-RIDER.
Tell us about your manufacturing process and product design for the product.
For now, I have only built a few perfectly working prototypes, and the main goal of our fund-raising campaign is to bring SLICK to mass production. We already have production agreements with an Asian company to make SLICK happen as soon as we have raised enough money.
￼ ￼3. Tell us about your Indiegogo campaign.
Having chosen crowdfunding as our first step to commercialization is not insignificant. We believe we can build and grow a strong community around SLICK. With more than 1200 backers in 2 weeks, that was the right first step.
What struck us the most during our Indiegogo campaign is how fast people believed in our project. After 24 hours, we had already raised more than $100,000
Our backers are very supportive and we want to bring into their hands a high quality product as soon as we can.
4. How did you create the video for your Indiegogo campaign?
First of all, we created multiple videos with our own means. Since we're not professional riders, we gave SLICK to our skiers friends. They used a single GoPro and a SLICK + GoPro for comparison.The results were amazing.
We decided then to work with a video agency to shoot a professional video, and still using some comparison of GoPro footage and SLICK + GoPro footage. To do this, each time the rider was wearing a GoPro, he was wearing SLICK at the same time, just under or above the GoPro to make perfect comparison.
5. Can you share tips for those considering crowdfunding their project?
Fist tip is to never give up on the media you want to get. This might be obvious but it is too easy to believe that a simple email will offer you a publication in any websites or magazines... There are so many ways to contact ANY medias through social networks. If you believe your product is worth it, then try again and again.
My second tip is that you have to try and “surprise” your potentials backers. Prepare your campaign as much as possible, and always keep some tricks up your sleeve. As an example, we recently launched SLICK contributor contest where you can get a free SLICK if you convince 6 of your friends to get one.
6. What’s next for Slick?
Crowdfunding is the first step of our fund-raising campaign. Thanks to this successful Indiegogo campaign, we aim to show investors that there is a real market for our product. We are convinced that SLICK will become a leader in the gimbal industry.