Interview with the creators of TARAbrella
TARAbrella is the world's first super-umbrella with it's own mind - offering weather detection system, loss prevention & other features. It's being crowdfunded on Indiegogo with the campaign ending end of July 2016. Tell us about TARAbrella and how did you come up with the idea?
The weather always seems to change at the wrong time. From sunshine to rain, right at the moment when we don't have our umbrella. It's Murphy's Law after all, right? We want to break the Murphy's Law. We have seen many smart umbrella that are not really smart in the market. because they need to connect to the smartphone App which is not user-friendly. We want to design an umbrella that can be used independently with weather forecast system and other features.
Which marketing channels do you use to grow your business?
For the crowd-funding platform, we are using Indiegogo. We are also promoting TARAbella on traditional media like newspaper and magazines. However, we mainly focus on digital marketing. For example, social media is a top Internet activity. People across age groups are spending a large amount of time on social media. It has a better chance of catching their attention through social media advertising.
How do you conquer those moments of doubt that so often stifle so many entrepreneurs with great ideas...what pushes you through?
In the past, no entrepreneur tried to put a weather forecast system into an umbrella. But now, we have resolved this problem and put it into the very lightest TARAbrella. However, we are not only resolving the forecast system problem. We have added more features on TARAbrella, such as Anti-Lost Tracker and Super LED Light.
What’s the most important thing you're working on right now?
We are working on how to let more people know about TARAbrella.
If you could give one piece of advice to aspiring entrepreneurs what would that be?
Difficult times often lead to great innovations! If there is a need for something to be done, someone will find a way. We just want to say: Necessity is the mother of invention. Everyone can invent a innovative product.
What is the biggest pain point that you have been dealing with in your business these days?
The biggest pain point is the traffic in our campaign. It seems that not many people know about our campaign.
What are 3 things you want consumers to remember about your company?
First, we want consumers to remember to keep something for a rainy day. Second, remember the concept of TARAbrella. We want to break the Murphy's Law. Third, remember TARAbrella is the first truly super umbrella in the world.
Interview by Regina Larkö