Interview with The Rose Petal Cakery
The Rose Petal Cakery was launched to provide wholesome cakes, cupcakes, cookies and other yummy treats for any occasion. Over the last couple of years, they have helped to make many occasions special with their customized creations. As well as working on many private events from birthdays to farewell parties, they have catered for business launches and staff parties and also provided gift bags for corporate events.
What was your inspiration to start the business?
When looking for a cake for her 2-year-old son's birthday, Anouska found that it was difficult to find great tasting cakes that were personalized. Thus, the Rose Petal Cakery was born.
How long did it take you to set up your business (from idea to market)? What was involved?
Hong Kong is a great place to start a business and it is a surprisingly easy and quick process. After the original idea it took around 3 months to register and have The Rose Petal Cakery up and running. In fact, choosing the name and designing the logo took longer than the registration process. They had great support from friends and family and spent plenty of time tasting and perfecting recipes - their first big event was a christening for 50 guests.
How long have you been in business?
The Rose Petal Cakery started in July 2012 and they have had an amazing journey, creating new flavors and designs personalized to their clients. They try to ensure their cakes are unique and spend time understanding the needs of their clients and sketching ideas before the baking process even begins.
Where do you source ingredients from?
All their cakes, cupcakes and cookies are made from scratch using the finest ingredients they can source from around the world.
How many employees are at Rose Petal Cakery?
The Rose Petal Cakery is currently a sole undertaking. Given that each of there designs are highly specialized and customized- the focus remains on quality and personalization.
How are you funded? If you can provide a general number, like "Under $200 HKD"
The Rose Petal Cakery is self-funded.
What were/are your biggest challenges?
Every day brings new enquiries and design challenges - and every day is a learning process. Challenges include balancing time between home and work life- ensuring quality and uniqueness of their products, as well as the challenges of administration that running a day-to-day business brings.
Who are your go to business mentor(s) in HK?
As a working mother, Anouska is always driven by the amazing number of women that combine working and taking care of their children. She feels lucky to have found an opportunity that allows her to do something she loves and still be around to see her children every day.
Whilst they originally put a marketing budget in place, the majority of The Rose Petal Cakery's business comes from word of mouth. They have been lucky in that the cakes speak for themselves and most new business comes from personal recommendations.
How do you promote your business online and offline?
Photos of all their creations to date are proudly displayed on their Facebook page - The Rose Petal Cakery- where you can find full contact details for making enquiries and placing orders. Otherwise, they can be contacted by email at firstname.lastname@example.org.