Be The First To Try The First Urban Exploration Race In The World For Free – District Race Presented By AIA Vitality
Hong Kong, 11 April 2018 | The first urban exploration race in the world, District Race is making its second stop right here in Hong Kong on 13 May 2018! Interested participants can try it out for free during District Mission in Hong Kong from 9 to 29 April (District Mission #1 – 9 to 22 April, and District Mission #2 – 23 to 29 April), where you get to experience a free trial version of the race when you download the District Race mobile app.
For those joining the District Mission in Hong Kong, there will be 40+ Checkpoints and Challenges located in selected districts of Hong Kong Island, and the objective is for the participants to collect as many points as possible in a one-hour period. Don’t forget to experience the interesting Challenge at AIA Vitality Park at The Hong Kong Observation Wheel Presented by AIA. Check out the checkpoint at Western Market in Sheung Wan, and Sun Yat Sen Memorial Park in Sai Ying Pun, inspired by its history and current purpose. Experience the challenge at Tramway Path Mid-Levels, which offers a more physically-challenging experience. Explore Ladder Street in Sheung Wan, its historic stone staircase connects some of Hong Kong’s most popular tourist attractions and heritage sites, including the Man Mo Temple.
Participants can also track their rankings on the live leaderboard feature on the District Race mobile app and they are allowed to attempt the District Mission once a day throughout this period. The overall top scorer of District Mission #1 will walk home with HK$6,000* cash. Top 10 best social media posts shared about a new find or rediscovery made during their mission through a photo/video will win a Garmin Vivofit 4 Activity Tracker (worth HK$660) *. District Mission #2 details will be announced shortly. Check out the details at:facebook.com/DistrictRaceHK and download the District Race mobile app at:
District Race Hong Kong is presented by AIA Vitality and supported by Pure Fitness.
*Terms and conditions apply
Appendix: What you should know about District Race
Happening on 13 May 2018 at Central Harbourfront Event Space, District Race presented by AIA Vitality promises a brand-new running experience as participants explore Hong Kong through the District Race mobile app.
Powered by cutting-edge augmented reality and location-based technology, the District Race mobile app brings cities to life in a two-hour immersive urban exploration race, with more than 80 virtual checkpoints and challenges spread across the city creating a unique race course known as The Grid.
The District Race is designed for everyone, from urban explorers to culture vultures to fitness junkies. With no fixed routes and distance, participants get to strategize and devise their own routes along The Grid and collect as many points as possible as they clear checkpoints and challenges across eight districts from Sai Wan to Wan Chai, set in the heart of Hong Kong.
Tickets are available on the District Race website at HKD450 each (until 14 April 2018. From 15 April to 6 May 2018, tickets will be available at HKD500 each).
Fees include a District Race Kit. All District Race Kits include a District Race Tee, We Are All Explorers Iron-on Patch and an AR-Enabled Race Info Canister. All finishers will receive an AR-Enabled Finisher Medal.
The Hong Kong Grid will feature eight Districts - from Sai Wan to Wan Chai, set right in the heart of Hong Kong. Each District offers a unique race experience, themed to that area. Start and finish points are located at Central Harbourfront Event Space.
With no set route and no set distance, participants can strategise and plan their own routes, choosing which checkpoints and challenges to clear that will maximise their point score.
Checkpoints and Challenges
Explorers can devise their own strategy and route and collect as many points as possible from 80+ Checkpoints & Challenges within The Grid in 2 hours. Points are awarded when explorers successfully navigate to a checkpoint or challenge. Receive additional points when a challenge is completed.
There are three different types of challenges, namely Multiple Choice, Time Trial, and Scan Challenge. Each challenge requires different skills to tackle it – speed, city knowledge, dexterity and problem-solving skills, and participants can choose which challenges to take on that play to their strengths.
Checkpoint scores range from 100 to 400, while challenge scores begin at 500 points.
All explorers will have 2 hours to collect as many points as possible. Track rankings on our live leaderboard – collect as many points as possible and return to the District Base within 2 hours to win. Late return to the District Base will result in a points-deduction penalty.
The District Base is the heart of the District Race presented by AIA Vitality. Located at Central Harbourfront Event Space, it is the starting and finishing points of District Race. District racers can experience awesome tech-focused activities, augmented reality and virtual reality games, great food, drinks and pumping music before and after the race.
Follow District Race website and social media for the latest updates and information.
About District District Technologies is the creator and owner of District Race. District Technologies is a joint venture between Singapore-based Exceed Sports and Entertainment, an industry leading sports, lifestyle and technology agency, and Lightweave, an Australian-based experiential technology agency leading the way in virtual reality, augmented reality and new technology.
District Race aims to be the world’s greatest urban exploration race. Built around the District Race mobile app, District Race is powered by a collection of cutting edge technologies including location tracking and augmented reality. By providing engaging and rewarding gamified urban exploration experiences, District exists to create happier, healthier cities and encourage new and innovative ways to be active.
District Race will launch in Hong Kong on 13 May 2018 with subsequent launches in Australia, USA and Western Europe.
About AIA Vitality AIA Vitality is a game-changing wellness programme which redefines the traditional concept of insurance, aims to reward customers to live a healthy lifestyle. Purchase any “AIA Vitality” selected insurance product and receive an instant 10% premium discount* or 10 % extra cover and an array of rewards and discounts offered by our partners. Simply being active in daily life and having a healthy diet, customers can earn points and upgrade their status for more discounts and rewards.
*The premium discount is only applicable to AIA Vitality selected insurance products. Please visit AIA Hong Kong’s website aia.com.hk - ‘AIA Vitality’.