Successful Kickstarter: Interview with $5 Drawings by Dada
Note from Jumpstart: What caught our eye about this successful Kickstarter (funded 200%+) was that $5 drawings already exist as widely popular micro-gigs on platforms such as fiverr.com where hundreds of artists compete for $5 drawings gigs, but none thought to expand their offering to crowdfunding platforms.
How did the $5 Drawing Project come about?
I basically spend all of my free time working on my personal illustrations, so one day my best friend simply encouraged me to put my work out there and finally start sharing my art with others through Kickstarter and see what happens…so I did!
Tell us about your Kickstarter campaign. Did anything surprise you with Kickstarter campaign? Any anecdotes to share in creating and running the Kickstarter campaign?
The goal of my Kickstarter campaign is to share my love for art with other art-lovers and ultimately anyone who might appreciate and enjoy my personal work. I never imagined there would be such strong and positive feedback, nor did I ever expect a reaction from so many different people from all over the world!
There are now people from Germany, Korea, the UK, Hawaii, etc. supporting me through the campaign. It is truly an amazing feeling to know that your hard work is finally being noticed, especially because I work long hours full-time as a designer in the Fashion industry, which limits the amount of time I can spend working on my personal creations. I realize that I am not benefiting much financially given the number of hours that go into each $5 drawing, but knowing that there is someone in the world who pledged for me and who was willing to support me in their own way, gives me that extra drive to want to make something perfect that they would be proud to hang on their wall or simply enjoy looking at.
How did you create the video for your Kickstarter campaign?
I started using time-lapse videos to share the process of my work with friends on social media, so I was already using videos as a way to share my work in my own personal way. I like how the time-lapse videos reveal in just less than a minute how much work goes into each illustration, because in reality they do take several hours each to complete. It’s a fun and fast way to watch an illustration unfold and come to life from start to finish within a condensed capsule of time.
Have you heard of Fiverr.com? They have a lot of similar $5 projects.
No I haven’t, but I will definitely take a look at it!
Do you use other platforms to promote your work?
Yes, I try to post daily updates, new illustrations and time-lapse videos of the process on my Instagram (dada16808) as well as on Facebook.
What’s next for you and your work?
I plan to continue working on my commissioned illustrations and paintings, and perhaps eventually start another Kickstarter campaign! ☺