15 Interesting Things You Should know about Twitter

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If you are reading this article, chances us you already have a Twitter account (or two!). Here are some interesting facts you may not know about Twitter.

  1. Twitter has 271 million monthly active users
  2. About 44% of people on Twitter have never sent a tweet (Source: WSJ.com, April 2014)
  3. 77% of accounts are outside the U.S.
  4. Twitter supports 35+ languages
  5. The fastest growing demographic on twitter is 55-64 year olds (Source: Fast Company, 2013)
  6. 500 million Tweets are sent per day
  7. Twitter is 7th most popular website globally according Alexa.com (August 17, 2014)
  8. Barack Obama holds a record for 3rd most followed twitter account with 43 million followers. He's behind Katy Perry and Justin Beiber. (May 2014)
  9. Men account for 70% of Twitter’s employees. (source: Fortune.com)
  10. Twitter Stock (TWTR) is worth $44 USD and has a market cap of about 27 billion (August 15, 2014)
  11. Twitter social signal is not part of Google Search Ranking Algorithms according to Matt Cutts. So having more Twitter followers is not going to help you with your SEO efforts.
  12. In June of 2014, Twitter released mobile-app install ads called MoPub Marketplace to help monetize on it's network. (source: WSJ) Marketers can now reach 1 billion devices on and off Twitter (source: Twitter.com)
  13. In July 2014, Twitter announced that it had acquired CardSpring, a payments infrastructure company, to help with its goal of bringing "in-the-moment commerce experiences to our users." (source: Mashable.com)
  14. Twitter is now testing video ads, this platform is currently in beta. (Source: Forbes, August 13, 2014)
  15. Mobile ads account for 81% of Twitter’s ad revenue, USD 224.4 million. (source: Internet Retailer, July 29, 2014). Despite the gains, the social network has yet to turn a profit.

Extras!

Twitter’s latest experiment turns favorites into retweets (and noone likes it!) (source: TNW, August 17, 2014)

FeatureJumpstart Team