Animoca Brands Acquires Pixowl, Developer Of The Sandbox Game For Mobile And Blockchain


Hong Kong and San Francisco, 27 August 2018 – Animoca Brands Corporation Limited (ASX:AB1, the “Company”) is pleased to announce that it has entered into a Share Sale and Purchase Agreement (such purchase, the “Acquisition”, and such agreement, the “SPA”) to acquire 100% of the issued capital in Pixowl, Inc., (“Pixowl”) for a total upfront consideration of US$4.875 million, of which US$519,512 is cash and the rest in shares of Animoca Brands.

Pixowl is an independent mobile game company headquartered in San Francisco, USA, with development studios in Buenos Aires, Argentina. Pixowl is focused on developing and publishing world builder games, the largest of which is the original intellectual property The Sandbox.

The Sandbox, available for iOS and Android devices, is a 2D pixel-based world creation game that is among Pixowl’s most successful titles. The Sandbox is one of the world’s largest independent user-generated content platforms and gaming ecosystems, with 40 million downloads and over one million monthly active users (MAU) who create approximately 100,000 new worlds and 25,000 new world elements every day.

Pixowl recently announced it is developing a version of The Sandbox for blockchain, expected to launch in 2019. The first milestone in late 2018 will be the launch of the world’s first marketplace for user-generated non-fungible tokens (NFTs), where players will trade game assets and monetise the time and effort they have invested playing. The blockchain version of The Sandbox has been named one of the top 10 most anticipated blockchain games in the world (source:, 4 July 2018). Pixowl regularly publishes updates about its game platform on Medium at

The Sandbox is preparing a highly anticipated ERC-20 token sale to fund the launch of the blockchain version of The Sandbox and of its free and open decentralized marketplace for voxel creators and world builders (the token sale is a pre-sale for “SAND” tokens that will serve as the main currency in the blockchain version of The Sandbox). More information will be posted on the main website at later this year.

In addition to The Sandbox, Pixowl has other successful mobile titles in its portfolio that align well with Animoca Brands’ strategy, including both original and licensed brand titles like Peanuts: Snoopy’s Town Tale, Garfield: Survival of the Fattest, and Goosebumps HorrorTown. Two additional titles featuring popular brands The Loud House and WonderPark are in development and scheduled for launch later in 2018 and 2019.

Ed Fries, the creator of Microsoft Game Studios and co-founder of the Xbox project, is a special advisor to Pixowl and will continue his advisory role on The Sandbox after the Acquisition.

The Acquisition enhances the Company’s operational base and mobile development proficiency, providing an experienced development team that will help to lower the Company’s average operational costs while increasing its capabilities, including in the area of blockchain development.

Both the founders of Pixowl and the management of Animoca Brands believe that the Acquisition provides significant synergies and strategic value.

Yat Siu, co-founder and director of Animoca Brands, commented: “Our acquisition of Pixowl provides powerful strategic and operational synergies with Animoca Brands. Pixowl’s experienced developers will significantly increase our development capabilities. Its founders are highly respected game industry veterans who have developed multimillion dollar franchises. We believe the blockchain version of The Sandbox has incredible potential. Pixowl shares our vision of blockchain gaming, NFT’s, and games as a platform. Like us, it has a number of world-renowned brand licenses, including Snoopy and Goosebumps. We look forward to utilising the many opportunities for growth conferred by this acquisition.”

Arthur Madrid, the CEO and founder of Pixowl, commented: “Animoca Brands is a perfect fit for Pixowl and we are happy to add our brand relationships to its portfolio while accelerating growth for our key IP, The Sandbox, with a new 3D version that will integrate blockchain technology and demonstrate our vision of a next-generation User Generated Content gaming ecosystem.”

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