By Ram Kezel
If your ideas are too big to fit in a social media post, it may be time to consider starting a podcast. Podcasts allow you to share your thoughts without limits. With so many great podcasts out there, it can be hard to stand out, but here are some simple tips for creating an authentic podcast that lasts.
Podcasting might seem like an easy job, but it takes more than thinking out loud in front of a microphone. So before starting, be sure of your motives. Ask yourself why you want to produce this podcast and what you expect out of it. If the goal is to monetize the podcast in future, bear in mind that it will take time and effort to reach that point.
The frequency of your podcast episodes depends on the topic. For example, The Wall Street Journal does a podcast on business news called What’s News which airs morning and evening. The timing is structured this way to review overnight developments in the morning episode, and daytime developments when markets close in the evening. However, this kind of frequency is quite hard to maintain, especially if this is your first podcast. Weekly, fortnightly or even monthly podcasts are more suitable.
According to the podcast production service Blubrry, there are now more than 700,000 podcasts, with 2,000-3,000 new shows launching each month. To create something successful and lasting, you need to stand out by putting your own unique spin on any content.
There are several ways to go about this. It may be dependent on the topic, so plan out topics that you can execute in a unique way. Think of a memorable podcast name. Create an eye-catching thumbnail. Thumbnails are often posted small, so avoid tiny copy or symbols as they’re likely to be illegible.
If you want to be heard, the sound of your podcast should be flawless. To enjoy the best possible quality, you should have a microphone with a stand, compressor, USB box, and headphones. If you are thinking about involving guest speakers or a co-host, an additional microphone and an audio mixer are necessary.
Once your podcast is recorded, you want people to listen to it, but finding a certain podcast can be tough. The best way to make your podcasts accessible is to get them onto as many platforms as possible. The most popular ones are iTunes, Google Music, Spotify, and SoundCloud. People are already using these platforms, and they don’t need to download anything new for your podcast.
After launching a podcast, the secret to success is consistency. Rome was not built in a day, so don’t expect your very first episode to go viral instantly. It’s important to keep trying and improving. Look at this as your playground, experiment with different approaches, and create a unique style over time.
People are now critical about all the new podcasts that appear and disappear within months–people on Twitter are even expressing this sentiment through the hashtag #EveryoneHasAPodcast. That said, if you are willing to put sincere work into your podcast and follow these five key steps, you might be onto something. Most importantly, don’t give up too soon. Your ideas are worth hearing, so keep working on getting them out there.
About the Author
Ram is a public relations coordinator at web hosting company Hostinger.