1. Tell us about OnTheList. When did you get started?
Launched in January 2016, OnTheList is specialised in a brand new concept of highly discounted shopping in Hong Kong.
OnTheList organizes members-only Flash Sales around the city, offering past-seasons items from premium brands, not only in Fashion. Since the launch, OnTheList has organized 12 Flash Sales with different brands like Karen Millen, ba&sh, Sinequanone, Vilebrequin, Anteprima, Tod’s, Dr. Martens, Havaianas, Superga, etc….with the aim to provide the best discounts to our members, always in a convenient location, OnTheList holds events in the shopping districts like Central or Causeway Bay, as well as the hottest venues in Hong Kong like PMQ and Lan Kwai Fong.
2. How do you go about securing inventory?
We work directly with the brands or the brands’ distributors in HK. They all have some inventory at their warehouses. With our operational expertise to organise the Flash Sales, adding to our database of 26k OnTheList members, we can assure the brands that we can sell most of this past-season inventory during the Flash Sale which usually lasts only 3 or 4 days. When we work with a brand, we organise everything regarding the event: finding a venue, hiring all the part times, managing the logistics, etc.