The purpose of a crowdfunding video is to ask people who you’ve never met to believe in something that you feel so strongly about. When you make a video— be it for a crowdfunding campaign, a television commercial or just a simple message— you are effectively going into that person’s home. So here are some tips to help you with your campaign video:
Be presentable The first thing to consider is that you look presentable. Keep your dress code conservative and neat. People are going to be more receptive to someone who takes pride in themselves.
Less is more. Nobody is going to sit and watch a Crowdfunding video that runs for more than five minutes. It’s important that you get your message across under this time and capture their attention in the first 30 seconds. Personally I would say 2 to 3 minutes maximum for any crowdfunding film. Leave your audience wanting more, which enables a level of engagement with your audience.
Keep it simple. Let’s remember that you want people to invest in your idea. If you’ve got all the Hollywood effects these can be distracting. It also might say to potential investors that you don’t really need the money. Just you talking in front of a camera with a very non-descript background is fine. You may wish to insert some vision of your prototype product over your speaking. It’s also okay to have friends and family who have legitimately used your product or service to give a testimonial, on camera.
Demonstrate features Don’t just show your product; demonstrate it’s features. As investors can’t touch and feel your product, giving them a good visual of what it does is important.
Get the sound right And finally and most importantly is sound. A lot of crowdfunding videos fall short in this area. While cameras will record beautiful pictures, the recording of sound needs to be just as clear. If your camera is 6 feet away from you the resulting sound is going to sound hollow with an echo. Once this is recorded there is nothing you can do to make it sound it clear. That is why you need to use a camera that will allow you to attach an external microphone. Ideally a small clip-on microphone is best.
By Simon Fuller, Creative Director of Eighfivetwo.net, specialising in production and post-production of engaging video content.
You can reach him at: firstname.lastname@example.org