Atom, the portable battery with a built-in power outlet on Indiegogo

Tell us about the built-in power outlet. How did you come up with the idea?

In 2014, ATOM began as a project in our college dorm room. The aim was to come up with a way to use our speakers and lighting equipment while we were out camping. Of course, it didn’t end there. We soon realized that almost everyone we knew could benefit from it. Our friends kept asking us about ATOM and after hearing about it, we’d get messages telling us how they were in a situation where they wished they had an ATOM.

ATOM is a portable power outlet that fits in the palm of your hands. Imagine being able to take the wall outlet from your homes, anywhere you go. It can power all your electronics up to 150W – this includes your phones, laptops, speakers, guitar amps, video transmitters and thousands of devices!

Now whether you’re a photographer, musician, or an outdoor enthusiast, you can use your electronics anywhere.

Tell us about yourself
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Luv, ATOM’s Director of Product Development, strongly believes electronics aren’t meant to be taken care of – he’s broken his phone more times than he can remember. This has a really strong influence on ATOM’s design philosophy where we’re building something that just works, and doesn’t need to be taken care of.

Avinaash is growth hacker with a love for traveling and meeting new people. He’s constantly fascinated by new gadgets and believes the consumer electronics industry serves as a way to empower people. Being able to understand the dynamic needs of this industry is what captivates him most (that, and the Lord of the Rings movies).

Tell us about your crowdfunding campaign. How did you decide to go with Indiegogo?

Our crowdfunding campaign is live on Indiegogo! We’ve raised over US$40,000 and still have 2 weeks to go. It’s been quite a ride, and we’re excited to take ATOM to the next level.

We were debating between Kickstarter and Indiegogo prior to launching ATOM’s campaign. Indiegogo has more of a technology focus whereas Kickstarter is becoming increasingly geared towards film and art projects. Indiegogo also has a whole range of tools behind the scenes to help understand how the campaign is performing, and what strategies do and don’t work. Besides, the team at Indiegogo has been a pleasure to work with so we know we made the right decision.

How did you make your video?

We were bootstrapping hard. We knew, from the start, that we wouldn’t have the funds to hire outside help. Instead, we’ve been learning all the aspects of launching a successful crowdfunding campaign ourselves. The same applies to the video. We picked up the Adobe Creative Suite and got right to making content. A few weeks before our campaign launch, we made a short teaser video to familiarize ourselves with the production process and see how we could improve. The feedback from that video had a lot to do with the success of our actual campaign video.

How are you promoting your campaign?

We primarily rely on e-mail newsletters, digital marketing and word of mouth through social media. The support from our family and friends has also been incredible and extremely helpful in spreading the word. Within an hour of launch, our entire news feed was covered with shares of the campaign.

How are you manufacturing the product?

We’ve been in touch with the manufacturers for quite some time now. They’re excited to see that the order’s going to be coming in soon and the long-lasting relationship means there’s a lot of skin in the game for both parties to ensure a smooth manufacturing process.

What’s one thing that’s surprised you so far?

The nuances of the crowdfunding ecosystem. It’s a world of its own and we’re really excited about the potential it has to change the way product development works. Since the power now lies with the crowd, there’s no better way to validate your product and get real-time feedback while raising funds.

What’s the best startup advice you’ve received so far?

Itirate, itarate and iterate. You’ll never get it right the first time.

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